Red Bull Basement
“Red Bull gives – students’ ideas - wings.” That’s the quick way of describing the initiative launched by the energy drink manufacturer who, with Red Bull Basement, has developed a collaborative platform to help students realize ideas, concepts and projects, drive change, and improve campus life. As part of the platform sessions, various change-makers are interviewed, giving insights into their areas of activity. To this end, we designed and produced a setup that would allow for every kind of format and interview situation in 2021 – be it live talks with an audience, podcasts, or in-depth video discussions. Modularity and flexibility were just as important to our team here as were the integration of technical elements, adequate branding surfaces, and space for props and furniture. In addition, the small stage needed to be easy to transport and quick to set up. A mix of wood, expanded metal and perforated metal plate was ultimately what gave the backdrop its up-to-date, target-group oriented look, while visual similarities to a computer circuit board accentuated the playful and technically innovative atmosphere.