BASF exhibition at BUGA
To live a sustainable life, we need to move forward – in our minds and in our actions. Together with us BASF is unleashing the energy we need at BUGA 23. On an area of around 1,200 square meters, our client BASF is presenting itself at the Buga in Mannheim as a solution provider and innovation leader for sustainability, with the goal of increasing the awareness and positive perception of the brand in the region.
These goals are implemented by means of 14 exhibits, some of which are highly complex. These exhibits lead visitors through an organically designed space, with exciting and varied floor textures – inspired by nature. This project required our expertise in the implementation of the exhibition and the individual exhibits. These form the core elements within the presentation and are intended to present BASF sustainability topics to visitors in an emotional and inspiring way through interaction and experience.
The individual exhibits are extremely complex in their conception. They required our expertise for special solutions in the areas of mechanics, materiality and the depiction of digital content.
With this exhibition, we not only demonstrate our expertise in special construction, but also show how such exhibitions bring a company’s strategic and their goals to the general public.
