Luxury that’s also sustainable? Our customer KALDEWEI has been creating premium bathroom solutions that combine both elements for four generations. This is evident, for instance, in its product portfolio which makes use of upscale steel enamel rather than plastic. High-end quality, built to last a lifetime, and 100% circularity – Wecause was won over by this material too. For the ISH Frankfurt, we handled the production and construction of the trade fair concept, focusing on a luxurious interior fit-out and sustainability. The parquet flooring used will be redeployed at future shows. In fact, we virtually dispensed with plastic altogether in producing the booth. Indeed, even all of the products were fitted perfectly without silicon joints. Our trade fair booth has quality – not least because of our team on the ground. Experienced professionals ranging from tilers and plasterers to carpenters built a premium, sustainable trade fair booth for KALDEWEI that is well worth a look.