Area of Expertise Trade Fairs IMM and Salone del Mobile
Like walking on clouds, like sleeping on clouds. Birkenstock presented a new range of beds. We designed the brand space for the launch in Cologne and Milan.
Like living, only better
“We created a dedicated living world – and ideally, we’d have moved in there ourselves.”
In the middle of the trade fair centers in Cologne and Milan, we created a home: warm tones, snuggly materials, beautiful craftsmanship. In coming up with the design, it was important for us to transfer the “Birkenstock character” to furniture: comfortable, high-quality, honest, pleasantly functional. By reducing the various elements, we produced a high-end look, while the details and accessories injected personality.
“Thanks to short decision-making chains, we reached the goal quickly.”
Our client’s trust in us made it possible for us as a team to turn our ideas into reality – creatively, effectively and with a high standard of craftsmanship. The end result was a trade fair booth where the beds made one feel completely at at home – a feeling shared by everybody who visited.