Wellness merges with meeting room.

We designed, planned and created a unique showroom with feel-good factor for the swimming pool expert, ISO. A double garage was transformed into a wellness oasis with pool, shower, kitchen, bar and lounge, along with an outdoor area with pergola, plants and lounge furniture. When planning started, the showroom was intended for private use only: for welcoming customers and in-house meetings. However, once construction started, the original purpose was extended, turning the space into an event venue which meanwhile has its own social media channel. The premise behind ISO’s customer communication – “Vacation At Home” – was chosen as the leitmotif for the entire design concept. With its warm colors and the Oriental decoration used, the showroom not only conveys a pleasant vacation feeling, but also serves as a space where customers can look at products and sample materials. A projection screen inside links the analog and digital brand universes, and is used as an additional medium during meetings or events. The greened outdoor space is decorated with numerous plants that serve as feeding points for insects. Inside, perfect insulation is assured and air humidity prevented thanks to ISO’s specially coated panels which have been painted, or to which tiles and wood have been attached. This has given rise to a multipurpose showroom that connects experience and customer communication with a vacation atmosphere, and encourages visitors to linger.