Startup Autobahn is an innovation platform that opens its doors to entrepreneurs from the area of mobility. As Startup Autobahn, the US accelerator Plug & Play mediates between start-ups and major corporations, bringing specific know-how together with in-depth automotive expertise. The aim: to find out within 100 days whether businesses and start-ups fit together in terms of cooperation projects or investment. The grand finale is the Expo Day in Stuttgart. Twice a year the companies of the future present their groundbreaking pilot projects around the future of mobility and sustainable production to a broad audience of experts, corporate partners, investors, scientists and developers. The overarching goal is technological collaboration with or investment in the chosen start-up concepts. As a permanent partner, we continue to develop this format from year to year in conjunction with Plug & Play. Our focus: innovative and authentic communication by means of the spatial framework.