Inauguration Event CARMEN WÜRTH FORUM
Businessman Reinhold Würth gave his wife a particularly exclusive present to mark her 80th birthday: he had a cultural and convention center built, and named it after her.
„Here we go!“
To execute the unique outdoor set-up in keeping with our client’s wishes, we gave standard products a complete makeover. The event was organized during the high season which meant there were some moments of suspense when it came to ordering the extensive equipment required. It was, however, the barriers that presented us with hitherto unknown dimensions: countless meters of hoardings with 51 turnstiles – a number that you would otherwise only find at Rock am Ring music festivals – because the safety of all guests was paramount to Würth.
Dealing with the architecture for this major event meant a huge amount of coordination for the Würth Group, the lead agency marbet, the technical planners AND for us. It was a challenge for the entire project team whose main lesson out of this project was how to stay calm – however strong the wind – and regardless of the scale.