The new MAN Truck Generation
Customer MAN Truck & Bus SE
Departments brand communication, event
Vehicle presentation par excellence: Probably the biggest truck launch in MAN’s history. Over an event period of three months, MAN invited its most important customers, partners and journalists to beautiful Bilbao. Four different locations across the city offered a suitable setting for the world premiere of the new MAN Generation. A breathtaking show. The experience of driving in real city traffic, on coast roads or on a driving skills track, along with an information and evening event formed the impressive framework. As a specialist for spatial communication and content production, we acted as the link between live event and global media communication. Whether film or photography, social media or press – the emotional reproduction of the event’s core messages was always central.