Room with a view.

At home in the stadium:
Built for the CEO of an investment company
for the CEO of an investment company.

WECAUSE Room with a view
WECAUSE Room with a view

Room with a view

Customer Privatperson
We’ve come to know every corner of the Allianz Arena. Thanks to an intensive partnership, we have already converted various boxes and set standards for the effective, high-end use of space with our creative solutions. The client wanted a concept for Box 84 that would combine the cozy atmosphere of a living room with the business character of an office.

The aim was that the client’s family should feel just as much at home in the new Box 84 as the soccer sponsorship association and business partners. We designed the space as a combination of comfortable living area and a home office zone that provides space for meetings and networking.

Our color design was based on the CI of the client’s own youth soccer sponsorship association “FTD – Fußballtalente Deutschland”, using visual green and yellow highlights that also operated as a visual guidance system. A small soccer library offers visitors suitable reading material. The highlight for visitors, however, is the day bed, on which they have an overview of the entire pitch.

“The ultimate living room of all the boxes”


With Box 84, we have created the coziest and most comfortable box in the Allianz Arena. In executing the project we realized that we have become real box-conversion professionals. The collaboration was constructive and results-oriented, and left plenty of scope for the creative realization of the client’s idea. We’re proud of that – and we’re already looking forward to the challenges of the next box.

Daniel Naegele
WECAUSE Daniel Naegele Geschäftsführer

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